You Keep Waiting to Start a Business… But You’re Already In One.
natalie ojevah MBE
Lets have it out honestly, right
You’ve got side hustle energy, but you’ve been wasting it. You’ve got ideas, ambition, hustle.
But you’ve been sitting on it, waiting for the ‘perfect time’ to launch your thing. Or worse, you’re convinced your job and your dreams are on two separate tracks.
Wrong.
Your 9–5 is your training ground. It’s your test lab and your investor. If you play it right, your current job can actually fund, build, and sharpen your future business.
You just need to stop showing up like an employee and start crafting your intrapreneur mindset. Operate like a business within the business.
What side hustle energy looks like: The Intrapreneur mindset in action
Intrapreneur style
🧠 You treat your department like your product.
💬 You treat your colleagues like clients.
📈 You see every challenge as R&D.
💥 You pitch new ideas like a founder selling to investors.
💼 You ask: “How can I make this role more profitable for me and for them?”
This ain’t faking it ‘til you make it. (Please let’s stop encouraging this in 2025 and beyond!) This is what adopting an intrapreneur mindset looks like! Running your role like a CEO, even if your email signature says “Officer”, think as your career as your own PLC.
Why you can’t afford to wait
Here’s the thing no one tells you: if you’re not building something, someone else will decide everything about your career.
Your salary? Capped.
Your time? Controlled.
Your creativity? Filteredthrough four layers of middle management.
So what’s the alternative?
Start treating your job like a hustle. Not a scam. Not “quiet quitting.” But a live business model you runwithin the 9–5.
Use this framework to activate your side hustle energy in the workplace
💼 1. Define Your Offer
Ask yourself:
“What do I do better than anyone else in this office?”
“What problem do people always come to me to fix?”
That’s your product. Own it.
Now ask:
“How can I package that into a service or solution inside this company?”
Can you lead a session? Build a toolkit? Automate something?
Boom. *Drops mic* 🎤 That’s business thinking.
📣 2. Start Marketing Internally
You don’t need LinkedIn clout. Start with your office.
Share wins (strategically) in meetings
Offer to help cross-departmentally
Send a quick “saw this and thought of you” article to a senior leader
You’re not begging for attention. This is what the intrapreneur mindset looks like in action!
💡 3. Keep Metrics Like a Boss
You’re doing real work. Track it.
How many hours saved by your new process?
How many people adopted your idea?
What’s the feedback loop?
Data gives you leverage. Leverage gets you paid.
The real flex? Getting paid twice for one idea
Let me tell you how real intrapreneurs move: You test an idea inside your workplace. You prove it works. You build the results. Later, you take that same model and sell it as a consultancy. A workshop. A product. You didn’t need to leave your job. You used your intrapreneur mindset to leverage it! Testing, refining, and scaling ideas from the inside out.
That’s legacy.
A few final thoughts
You don’t need a side hustle. You already have one.
It’s your job. You just haven’t been running it like a boss.
Start small. Start smart. But start now.
Reading Time: 3 minutes
Target: Ambitious UK employees feeling trapped, underused, or just “waiting for their time”